Mayor of London Paid Opportunity for Graphic Designer
Mayor of London’s Volunteering Reward and Recognition
The Mayor of London's office Team London is looking for artists to design ‘Thank you’ cards as a resource for not for profit organisations to use to thank and acknowledge their 10,000 volunteers in London.
Team London are really keen for the artist to be commissioned from Havering, with a payment of up to £1000 for the artist commissioned.
Expressions of Interest
MoL’s Volunteering Reward and Recognition
Requirement
We are looking for expressions of interest from creative(s) to produce 3 options of illustrations (graphic, drawing, visual art etc.) for thank you cards to be available in hard copy and as digital assets.
This should be 2 illustrations
1. Digital artwork for the front of card [A5 portrait or landscape]
2. and a digital asset for social media [2400x1200 pixels].
Project objective
To provide 10,000 free ‘Thank you’ cards as a resource for not for profit organisations to use to thank and acknowledge their volunteers in London. A5 cards (hard copy) and thank you assets (digital asset).
Key message
The core message is thanking volunteers for their service.
Design Guidance
Visuals to broadly represent one/some/all of the below:
▪ Volunteers in London are diverse in age, background, culture
▪ Volunteering roles and types of community outreach in London are diverse and vary
▪ Volunteering is a valuable asset to a strong community
Other considerations
The visuals can be either portrait or landscape and will be reproduced on an A5 hard copy card and digital mediums. The illustration may be presented in different aspect ratios; therefore, a modular design or would work best. However whatever is submitted it must be scalable to different size applications.
Illustrations will be newly developed to the brief and must be exclusive for the duration of the campaign. (until end June 2022)
Timeline
Expressions of Interest Deadline: Monday 23 August
Artist identified and briefedMonday 30 August
Initial designs received Monday 13 September
Feedback if necessary13 – 17 September
Final designsMonday 20 September
Process
Up to 3 creatives will be chosen to go through to a shortlist. A judging panel representing different volunteering organisations in London will decide which creative(s) will develop the design
Budget
There will be no payment at the expressions of interest stage. There will be a one-off payment of £1,000 for the successful creative(s)
What should it be submitted
• A letter explaining your interest and your approach to the project
• A CV itemising your recent work
• Samples of your recent/most relevant work
• All attachments should be under 20MB
This process is open to all and we welcome expressions of interest from entrepreneurs, start ups as well as established professionals.
All expressions of interest to be sent to Stephanie.kamin@london.gov.uk
by midnight Monday 23 August
More information
The Mayor of London delivers an annual Reward & Recognition programme to raise awareness of the best practice around thanking and rewarding volunteers for service to their communities. This also shows the importance that the Mayor places on volunteering, and how that contributes to building stronger communities.
Previous Mayor of London Reward & Recognition (R&R) activity consisted of an annual physical Awards evening at City Hall. The 2020 Awards event was delivered digitally because of Covid
In 2021 we will significantly upscale the Reward & Recognition programme resulting in a much wider impact on a wider variety of volunteers across all communities in London. We are taking this opportunity to refresh the model, make it more relevant to the current environment, and make more equitable across the volunteering sector.
Although previous R&R has been a formal recognition in the form of an award, research shows overwhelmingly that the majority of volunteers are happy with a much lighter touch appreciation, a simple thank you and an understanding of the impact of their volunteering. The R&R model for 2021 is based on this simple ‘Appreciation activity’
Reward &Recognition Activity for 2021
“10,000 Thank Yous”
Volunteer Appreciation campaign
We will produce 10,000 physical ‘Thank You’ cards for volunteers. This card would be supported by and branded ‘Mayor of London’. The card will be blank so organisations can compose their own personal thank you message to each individual volunteer. As volunteers like to know they are having impact, there would be just one other printed line that prompts organisations to note the impact that that volunteer has had
eg “ Because you volunteer” “your volunteering has enabled us to” (still to be agreed)
The card design/s would also be replicated onto e-cards for wider digital distribution and online posters that orgs can post on their websites.
The cards will be distributed to organisations on request and they will use this free resource to write their personal thank you messages to their volunteers. The focus of the campaign will be International Volunteers Day (IVD), Sunday 5 December. Activity around this day will be supported by a wider social media campaign.
This simple mechanism will ensure equity amongst different size organisations, different cultures, backgrounds and languages, providing a free resource to thank volunteers.
